Vero Beach   Sebastian   Fort Pierce   Port St. Lucie   Jensen Beach   Stuart   Palm City


How we became the Treasure Coast

Long known for our world-famous citrus, St. Lucie, Martin and Indian River counties became known as the Treasure Coast after the discovery of riches off our shores in the 1960s

There was a time when our three counties had no special name other than, perhaps, Indian Riverland. St. Lucie, Martin and Indian River counties were defined by their principal towns, which also served as their county seats – Fort Pierce, Stuart and Vero Beach. There were no other towns of any consequence in the region. Fort Pierce, Stuart and Vero were distinct, mostly self-contained communities linked mainly by U.S. 1 and high school football rivalries. Vast amounts of undeveloped land lay between each city, and since the turnpike and I-95 were still... Read more >>

300 years ago

A hurricane destroyed a fleet of 11 ships laden with riches, killing hundreds and spilling much of the precious cargo along our shores — the rest is Treasure Coast history

In a single night more than 300 years ago, Spain’s entire fleet of treasure ships suddenly went down, scattering untold millions of dollars worth of silver and gold along our shores. After treasure hunters regularly began to bring up great caches of lost riches in the early 1960s, our region was dubbed the Treasure Coast. But the glitter of that shimmering nickname is only a half-told tale. The storm scattered people, too... Read more >>

treasure ship illustrationSea keeps doomed fleet’s secrets

With all the latest technology in modern day maritime engineering, it’s difficult to imagine what it was like for crew and passengers sailing halfway around the world in 1715 onboard wooden ships bound for the New World. A combination of excitement, the unknown, and danger drove these people of the 18th century on a voyage of possibility and peril.

Three hundred years later, we are still learning about the ill-fated Spanish Plate Fleet that sank off the east coast of Florida because of a horrific July hurricane. Nearly half of the 2,500 lives onboard the 11 ships were lost, as well as several hundred millions of dollars in treasure. Only one ship managed to escape that deadly morning... Read more >>

The place: Old Fort Park

If there’s one place you want to visit on the Treasure Coast to imagine where the earliest settlers gathered, go no farther than Old Fort Park, less than a mile south of Fort Pierce on South Indian River Drive. Located on the banks of the Indian River, the site once had a freshwater spring, which made it attractive for the region’s earliest settlers. The serenity of the site enables you to imagine the Ais landing on the shores of the Indian River Lagoon in their dugouts with loads of fish and oysters, the refuse from the oysters building up the mound over centuries.

The site was the center of... Read more >>

Premium Businesses

AIR CONDITIONING
NisAir Air Conditioning & Heating
877.7NISAIR
nisair.com

Sea Coast Air

772.466.2400
seacoastair.com

AIRPORTS
Palm Beach International Airport
561.471.7400
pbi-airport.com/
pbia.org

Vero Beach Regional Airport
772.978.4930
verobeachairport.org

ANTIQUES & HIGHWAYMEN ART
Grant Antiques
321.726.6778
grantantiquemall.com

The Castle Antiques & Collectibles
772.461.0656

APPAREL DECORATOR/SIGNS
Dragonfly Graphics
772.879.9800
dragonflycentral.com

ART GALLERIES/ARTISTS/
FRAMING

A.E. Backus Museum
772.465.0630
backusmuseum.com

Vero Beach Museum of Art
772.231.0707

ATTRACTIONS
Downtown Fort Pierce Farmers Market
fortpiercefarmersmarket.com

The Elliott Museum
772.225.1961
elliottmuseum.org

Vero Beach Air Show
veroairshow.com

AUTO DEALERS
Bev Smith Automotive Group
772.464.8440
bevsmithtoyota.com

Sunrise Ford
772.461.6000
sunrise-ford.com

Sunrise Volkswagen
855.234.3927
sunrisevolkswagen.com

AUTOMOTIVE
St. Lucie Battery & Tire
800.432.1064
slbt.com

BANKING

Center State Bank
772.460.2242
centerstatebank.com

BEVERAGES

Natalie’s Orchid Island
800.FRESHHH
oijc.com

BOATING/WATERSPORTS
Central Marine
772.692.2000
Centralmarinestuart.com

Marine Connection
772.222.7850
marineconnection.com

Salty's Water Sports
772.448.4516
saltyswatersports.com

BUILDERS
GHO Homes
772.532.3630
ghohomes.com

Helmet House Construction
772.562.0866
helmethouseconstruction.com

BUTCHER SHOP
A Butcher’s Shoppe & A Bit More
772.794.0040
abutchershoppeandabitmore.com

CANDY/ CONFECTIONARY
Bruno’s Chocolate
772.466.4222
choctc.com

CASINOS
Seminole Brighton Casino
800.360.9875
seminolebrightoncasino.com

CHAMBERS OF COMMERCE
St. Lucie County Chamber of Commerce
772.595.9999
stluciechamber.org

CITRUS/PRODUCE
Nelson Family Farms
772.464.2100
nelsonfamilyfarms.com

CLOTHING/SHOPPING
Aphrodite Style
772.781.8190
aphroditestyleinc.com

Florida Classics Books & Gifts
772.546.9380
floridaclassicslibrary.com

Kemp’s
772.221.9973
kempsshoesalon.com

DIVE & WATERSPORTS

Deep Six
772.562.2883
deepsix.com

EDUCATION
Indian River State College
866.792.4772
irsc.edu

Space Coast Education Center
321.313.0229
SpaceCoast.edu

St. Andrew’s Episcopal Academy
772.461.7689
staacademy.org

St. Lucie County Schools
772.429.3600
stlucieschools.org

EYEWEAR/OPTICAL CARE
C.R. Lait
772.465.6616
crlaitoptical.com

Taylor Creek Optical
772.468.0008
taylorcreekoptical.com

FINANCE

Rehmann
772.234.8484
rehmann.com

FURNITURE

Sunshine Furniture
772.569.0460
sunshinefurniturecasual.com

GOLF

Champion Turf Club at St. James
772.336.4653
championturfclub-stjames.com

Indian Hills Golf
772.465.8110
indianhillsftpierce.com

GOLF CARTS
Total Golf Cart
772.778.0468
totalgolfcart.com

GOVERNMENT
City of Fort Pierce
772.467.3000
Cityoffortpierce.com

St. Lucie County Clerk
772.462.6900
stlucieclerk.com

Saint Lucie County Property Appraiser
772.462.1000
paslc.org

GRILL CLEANING
Florida Native Grill Cleaning

772.285.2726
floridanativegrill.com

HEALTH & REHABILITATION CENTER
Palm Garden of Port St. Lucie
772.335.8844
palmgardenofportstlucie.com

HOME HEALTH CARE
A Moment’s Notice Healthcare
772.978.9092
amnhc.com

Indian River Home Care
772.569.3885
772.492.6120
indianriverhomecare.com

HOME IMPROVEMENT
Energized Electric LLC
772.466.1095
energizedgenerators.com

Kurbing LLC
772.285.7557
kurbing.com

P & S Gutters Inc.
772.241.4181
pnsgutters.com

RCD Painting Inc.
772.501.4934

HOSPITALS
Lawnwood Regional Medical Center
772.461.4000
lawnwoodmed.com

Cleveland Clinic Martin Health System
772.345.8100
martinhealth.org

Raulerson Hospital
863.763.2151
raulersonhospital.com

St. Lucie Medical Center
772.335.4000
stluciemed.com

St. Lucie Medical Center ER at Darwin Square
772.807.4840
stluciemed.com

INDEPENDENT/ASSISTED LIVING
Harbor Place at Port St. Lucie
772.337.4330
ptstlucieharborplace.com

The Palms of St. Lucie West
772.344.7441
thepalmsofstluciewest.com

Symphony at Stuart
772.618.1565
symphonyatstuart.com

INSURANCE
McCall Insurance
772.562.4477
mccallagencyinc.com

State Farm/Bill Knight
772.461.7900
billknightinsurance.com

INTERIOR DESIGN/FURNISHINGS
Dow Decorating
772.678.1040
dowdecorating.com

Karen Kane Interiors
772.465.2574
kkaneinteriors.com

JEWELRY
Diamonds by Terry
772.781.1133
diamondsbyterry.com

LANDSCAPING/GARDENS
Michael Flaugh Landscape Architect
772.419.0024
mikeflaughla.com

LAW OFFICES
Abernethy Law Group
772.489.4901
bruceapa.com

Fee, Yates, & Fee, P.L.
772.461.5020
feeyateslaw.com

LUMBER & HARDWARE

East Coast Lumber
772.461.5950
eastcoastlumber.com

MARINAS
Fort Pierce City Marina
772.464.1245
fortpiercecitymarina.org

MEDICAL
Indian River Podiatry
772.569.0081
indianriverpodiatry.com

Ocean Chiropractic & Health Center
772.460.9000
oceanchiropracticandhealth.com

Orthopaedic Center of Vero Beach
772.778.2009
orthocentervb.com

South Florida Orthopaedics & Sports Medicine
772.288.2400
SouthFlaOrtho.com

MENTAL HEALTH

Coral Shores Behavioral Health
772.403.4000
coralshoresbehavioral.com

Mental Health Association Indian River
772.569.9788
mhairc.org

MUNICIPALITIES
City of Port St. Lucie
772.871.5225
cityofpsl.com

NON-PROFITS
Family Meals, Inc.
772.210.0900
FamilyMealsinc.org

Harbor Branch Oceanographic Institute Foundation
772.466.9876
hboifoundation.org

Treasure Coast Food Bank
stophunger.org

OPHTHALMOLOGY

New Vision Eye Center
772.257.8700
newvisioneyecenter.com
cataractsurgeryverobeach.com

PAWN & JEWELRY

Best Value Jewelry & Pawn
772.467.1199/772.340.2424
bestvaluepawn.net

PERFORMING ARTS
Lyric Theatre
772.286.7827
lyrictheatre.com

Riverside Theatre
772.231.6990
riversidetheatre.com

Sunrise Theatre
772.461.4775
sunrisetheatre.com

PEST CONTROL
WipeOut Pest Control
772.429.7116
wipeoutpests.com

PLASTIC SURGERY
Ocean Drive Plastic Surgery
772.234.3700
oceandriveplasicsurgery.com

Premier Plastic Surgery & Spa
772.213.8877
premierplasticsurgeryfl.com

RADIO
WQCS
888.286.8936
wqcs.org

REAL ESTATE
Beach & Beyond Rentals
772.234.3379
beachandbeyondrentals.com

Coldwell Banker Paradise
772.461.3250
FlColdwellBanker.com

John’s Island Real Estate Co.
772.231.0900
johnsislandrealestate.com

McCurdy & Co. Realty
772.216.2821
mccurdyrealty.com

Oceanside Realty Partners
772.418.4420
oceansiderealtypartners

RESTAURANTS
Casey’s Place
772.231.4790
caseysplace.net

Cobalt Restaurant
772.469.1060
cobaltrestaurant.com

Sharkys
772.466.2757

ADVERTISING AGENCIES

Adams Media Group
772.492.6570
adamsmediagroup.com

Idea Garden
772.778.2832
ideaga.com

Pathos
561.688.2880
wearepathos.com