BEEP, BEEP ...
As Tradition, the master-planned community,
continues to expand its storefronts, housing
developments and events calendar, so it does
its many amenities. The area has great walking
trails, parks, playgrounds and offers a state-of-the-art
driverless shuttle, known by the acronym TIM Tradition
In Motion. Sponsored by Mattamy Homes, it is
maintained by Beep, an autonomous mobility solutions
company based in the Orlando area.
Many folks are a bit apprehensive when they hear autonomous
vehicle or driverless shuttle, as it is unfamiliar
territory. But Beep is upfront about the technology and
keeps to high standards for safety and rider education.
The company has successfully launched and maintains
15 driverless shuttles in seven different Florida locations.
Racquel Asa, chief marketing officer at Beep, is proud
of the company’s work to help connect communities and
educate people on autonomous vehicle technology.
“I think that the average person is nervous about driverless
vehicles, which is why it is so important to inform
our riders on this wonderful technology,” Asa said. “Not
only are our vehicles fully equipped with scanners, sensors
and cameras, but we always have a highly trained
human attendant onboard each vehicle.”
The attendants are very knowledgeable on the shuttle’s
abilities and can take over to manually steer and >>
16 Port St. Lucie Magazine
ANTHONY INSWASTY PHOTOS
The shuttle, which opened its doors in December, employs full-time attendants. Danilo Silva, left, and Michelle Sanders have been trained extensively and
are great knowledge bases concerning TIM’s technological capabilities.
BY RACHEL CUCCURULLO
Tradition developer moving its residents
in nontraditional method