SPOTLIGHT ON BUSINESS
AIM TO PLEASE
Familiar with malangas or murasakis? Likely not, but
they’re available at Nelson’s, and if you ask, a staff member
will educate you. Every day visitors come to the market and
find something they have never seen or could not find anywhere
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else.
If a customer is searching for a hard-to-find item to complete
a grandmother’s recipe or to use in a dish for a religious
or cultural celebration, the Nelsons will try to find it.
“Every culture has a family of ingredients,” Lisa Nelson
says. “Food is a worldwide language for comfort and to share
with others for entertainment.”
Local chefs come to the market specifically to find unusual
products needed for their ethnic menus. Today’s trends keep
the products changing.
“It used to be that we would buy a case of kale and throw
half of it away, but now we have to buy it by the pallet,” Dan
Nelson says. “When Dr. Oz mentions something is really
good for you, we have to make sure we have it stocked. We
only use our own orange and grapefruit juice in the Indian
River citrus season and use locally made Natalie’s Orchid
Island Juice out of season, but year-round we stock Natalie’s
beet juice. That is because people are really into juicing now
— every two years trends change.”
Come to Nelson’s and you will find every type of produce,
herbs, Amish cheeses and rolled butter, juices, pastas, pickled
jams and marinades, organic vegetables, fresh baked items,
ornamental flowers and trees in the garden center and more
than 40 varieties of citrus trees. The list is too long to print
here. If you don’t find what you’re looking for, just ask. >>
NELSON FAMILY PHOTO
Dan and Lisa Nelson’s son, William, occasionally helps in the orange
juicing room.
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