PUBLISHERS’ NOTE
Tom Kindred, right, and Andrew Treadwell, center, of
IRSC discuss the Florida SBDC at IRSC and its small
business support initiatives with Florida Secretary of
Commerce Jamal A. Sowell, left, during the secretary’s
recent visit to Indian River State College.
Gregory Enns, Publisher
772.940.9005 or enns@indianrivermag.com
Tom Kindred Jr., Florida SBDC at IRSC
772.462.7087 or tkindred@irsc.edu
Publisher & Editor
Gregory Enns
772.940.9005
enns@indianrivermag.com
Florida SBDC at IRSC
Tom Kindred Jr.
772.708.3673
tkindred@irsc.edu
Associate Publisher
Allen Osteen
Associate Editor
Judith Collins
Design Editor
Michelle Moore-Burney
Copy Editors
Pattie Durham, Gaettane A. Paul
Contributing Writers
Nancy Dahlberg,
Gerri Detweiler,Tom Kindred,
Robert Lane, Suzanne Seldes,
Anthony Westbury, Bernie Woodall
Bookkeeping
Mary Enns
mary@indianrivermag.com
Advertising Representatives
Sunny Gates
772.204.5043
sunny@indianrivermag.com
Marsha Lange
772.237.1717
marsha@indianrivermag.com
Lauren Shott
772.672.9859
lauren@indianrivermag.com
Distribution
Wes Holloway, Kirk Jones
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BAD ECONOMIC TIMES ARE A GOOD TIME
TO REVISIT YOUR BUSINESS PLANS
M A G A Z I N E
Treasure Coast Business is a publication
of Indian River Magazine Inc., 308 Ave.
A, Fort Pierce, FL 34950. Treasure Coast
Business magazine publishes four times
a year. To subscribe visit tcbusiness.com.
All material contained herein is copyrighted
by Indian River Magazine Inc.
We hope this winter 2021 issue of Treasure Coast Business finds you, your families and your
TEAM members safe and healthy. We also hope this issue finds your business open and persevering
through this challenging market. We continue to be inspired by resilient regional business
owners who have innovated their organizations through 2020.
We are also encouraged and impressed with the number of regional CEOs, owners, managers,
and nonprofit executive directors who have contacted the Florida SBDC at Indian River State
College to request assistance in conducting strategic planning sessions. With all the noise and
disruption in the marketplace, these business leaders are quietly and thoughtfully planning their
organizations’ futures.
And frankly, what better time to review, revive
and reinvent one’s organization. Just think of the
insight you and your leadership team will have
after occupying a front row seat for “A Global
Pandemic — The Towering Inferno and Poseidon
Adventure for Small Business Owners.”
Now is the perfect time to clear a day on the
calendar and spend those eight hours revisiting
the basics of your business. Take you, your TEAM
and your business through a strategic planning
session, reviewing, revising, and updating key
operational metrics and components:
• Review the organization’s mission statement
— does it reflect the organization’s current
operation — Who you are, who do you serve?
• Reevaluate the business model and core
business services — can the business expand through additional offerings or should the business
offer fewer, but higher margin services and products?
• How is the organization pursuing growth and new market development? Are there opportunities
through government contracting or global markets?
• Review marketing and social media strategies
• Do team members need to skill up or require additional resources to obtain new goals
and objectives?
• Review COVID-19 business pivots, changes, and updates — which ones worked?
• Review your organization’s strengths, weaknesses, opportunities and threats SWOT Analysis.
• Finally, develop the strategic plan — Where does the organization go from here? What do
we want to accomplish? Where do we want to take the organization in the next five years? What
steps will we have to take to create the ideal future business?
Creating this plan is not done for the sake of creating a plan, it is created to get things done.
The process puts new ideas on paper and establishes accountability for your team members,
creating a tangible blueprint for moving your organization forward. This plan will also serve as
guidance for management, stakeholders and front-line employees. A thoughtful and serious
strategic plan will enhance employee engagement, ultimately creating a more efficient, easier to
manage and more profitable operation.
Business, just like life, is full of obstacles. No doubt the pandemic has been a market and business
shattering obstacle. However, if you are still in business, now is the time to thank customers,
employees and others who helped you survive, assess the damage and strategically position your
business to take advantage of opportunities created by a disrupted marketplace.
With subject matter expertise and experienced business consultants on the team, the Florida
SBDC at Indian River State College stands ready to assist you and your organization in creating a
vision and plan for business beyond the pandemic.
To learn more about these programs and all Indian River State College has to offer, please visit
www.IRSC.edu. To contact the Florida SBDC and the CCTI, send an email to FSBDC@IRSC.edu or
call 772.336.6285.
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