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TCBusiness.com 27
International trade shows have gone
virtual and the state wants to help small
businesses access the resource.
Enterprise Florida recently announced
that it is launching a program to help
Florida’s small- and medium-sized companies
build their international business
connections.
The Virtual Trade Show Grants allow
companies to identify international clients
and generate new export opportunities.
This follows a previous announcement
of its new Virtual Business Matchmaking
program.
“The Virtual Trade Show Grants provide
another opportunity to assist Florida
companies as they reopen and begin to
operate in this new normal,” said Florida
Secretary of Commerce Jamal Sowell, the
president and CEO of Enterprise Florida.
“As more and more international trade
shows switch to an online platform, Florida
companies can continue to make global
connections and grow their businesses
here at home.”
As a result of global market disruptions
and technological
innovations, traditional
international
trade shows are
being temporarily
replaced by virtual
events to promote
worldwide business
opportunities.
Virtual international
trade shows
provide a low-cost
alternative to traditional
trade events.
In many cases, participating
companies
can select a pre-designed or custom
exhibit booth in a 3D virtual format,
upload digital marketing and promotional
materials and connect with trade show
visitors through web-based applications.
Through the program, Florida companies
can select trade shows in markets of
interest and apply to receive a reimbursable
trade grant to cover the cost of the
event, up to $2,500.
“As the world’s principal commercial
gateway to Latin America and the Caribbean,
Florida is a global trade hub,” the
organization reported. “Goods valued at
$153.6 billion flowed through Florida’s airports
and seaports in 2019. The state is also
a major producer of high-value products
for the aviation, telecommunications, and
medical devices sectors, and is the seventh
largest export state in the U.S. with Floridaorigin
exports of $56 billion.” v
BY ENTERPRISE FLORIDA
Enterprise Florida attends and supports Florida’s medical industry at the
2019 World Forum for Medicine held in Dusseldorf, Germany.
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