Marketing
{ Identify key target customers and consider a
“niche focus.”
{ Reassess your marketing strategy.
{ Consider redistribution of marketing
expenditures.
{ Communicate regularly with customers to
keep relationships:
Customer support, business hours, services,
special order needs, promotions
{ Strengthen digital communications and online
presence:
Use multi-channels to reach your audience:
social media, email, website, text, etc.
Develop/update online profiles
Update your website
{ Use Technology to expand services:
Facebook Live, video, e-commerce
sites, payment and services apps, video
conferencing, chat box, networking, etc.
{ Watch for new trends and look for
opportunities to provide solutions.
About the Florida SBDC at IRSC
The Florida SBDC at Indian River State College
(IRSC) is your source for the tools, resources,
and expertise to help your business grow and
succeed.
A member of the Florida SBDC Network, state
designated as Florida’s principal provider of
small business assistance § 288.001, Fla. Stat.,
the Florida SBDC at IRSC offers confidential,
one-on-one consulting, training, and data to
help aspring and existing businesses design
growth strategies and make better business
decisions to realize their goals and growth.
Best of all -- our services are offered at littleto
no cost thanks to the support of our funding
partners.
Sadly, research shows that 40% of businesses
don’t reopen after a major disaster. Don’t let
your business become a statistic. The Florida
SBDC at IRSC can help you develop a disaster
preparedness plan and, in the event a disaster
occurs, we’re here to help you access the capital
and resources you need to recover and reopen.
Contact the Florida SBDC at IRSC for
more information:
The Florida SBDC Network is a statewide partnership program
nationally accredited by the Association of America’s SBDCs and
funded in part by the U.S. Small Business Administration, Defense
Logistics Agency, State of Florida, and other private and public
partners, with the University of West Florida serving as the network’s
headquarters. Florida SBDC services are extended to the
public on a nondiscriminatory basis. Language assistance services
are available for individuals with limited English proficiency.
CONNECT WITH US www.FloridaSBDC.org
(772) 336-6285
fsbdc@irsc.edu
/www.floridasbdc.org
/www.FloridaSBDC.org
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