BEST OF THE TREASURE COAST
B E S T B R E W E RY 2 0 2 0
They are the Cheers of Sebastian. ‘‘ ‘‘
26 www.indianrivermagazine.com
BEST OF THE TREASURE COAST
M A G A Z I N E
PAREIDOLIA
BREWING CO.
712 Cleveland St., Sebastian
772.571.5693
pareidoliabeer.com
Pareidolia Brewing Company is so popular that
it didn’t take long before owners Lynn and Pete
Anderson realized they needed more space to
produce their fine craft beers. Luckily, the old Sebastian
post office building was empty at the time, and it
perfectly fit their needs.
And, luckily for their customers, the move allowed
them to double their brewing capacity and create even
more craft beer.
They specialize in ales, Pete Anderson says. But that
doesn’t mean they don’t have fine IPAs, porter and other
popular varieties. They also serve food and entertain with
live bands. They get almost universally rave reviews on
Yelp, with customers praising their beer, food, outdoor
tables and general ambiance.
So, you might ask, how do you pronounce the name of
this very popular brewery in Sebastian. It’s par-uh-DOE-leeah.
And what does it mean? Pete has an answer for that.
“We were living in the Pacific Northwest and sitting on
the back porch watching the moon and the clouds one
evening.” Like many people, they saw faces and animals
in the cloud formations. “We were familiar with the term
pareidolia, which refers to the ability to see patterns in
shapes such as clouds.”
That experience led the couple to name the craft brewing
company Pareidolia.
“We have a diverse selection to offer at any time,” Pete
says. “And all ingredients are locally sourced whenever
possible.”
M A G A Z I N E
BEST OF THE
TREASURE COAST
2020
M A G A Z I N E
BEST OF THE
TREASURE COAST
2020
WHAT R E A D E R S S AY
Excellent beers, food, live music, trivia,
charity events, warm atmosphere. ‘‘ ‘‘
/www.indianrivermagazine.com
/pareidoliabeer.com