HONORS
The city’s communications department developed an award-winning ad campaign to slow speeders down. The city council dropped the speed limit on neighborhood
streets throughout the city to 25 miles per hour in an effort to save lives and to help prevent accidents and injuries.
department was commended by the Public Relations Society
of America for its excellent multifaceted campaign. With complaints
rolling in from residents all over the city about unsafe
speeds on streets where neighbors walk, ride bikes and kids
head to or from school, the city asked residents to call in to
PSL1 hotline where trained call-takers were waiting instead
of St. Lucie County’s emergency 911 number.
A grassroots campaign was developed between city officials
CITY OF PORT ST. LUCIE
and the police department. Neighborhood speed limits
were reduced from 35 to 25 mph, making it more likely
victims would survive. They worked with homeowner associations,
16 Port St. Lucie Magazine
neighborhood leaders and on social media to get
the word out. And police stepped up enforcement where the
most complaints were made. The program is still relatively
young but because of its success in reaching thousands of
drivers, it will continue. E
/www.paslc.gov